8 Ways to Make Your Newsletter Popular & Profitable

8 Ways to Make Your Newsletter Popular & Profitable



The styles and content of newsletters are as various as the

author's voices. Each person's personality is stamped on

their content. I know I can count on consistent tone, pacing

and subject matter from the newsletters to which I

subscribe. They each have their own template that includes

the order in which they deliver information, their personal

writing style and tone, and something they're selling or an

offer of some kind.



Here are 8 things that popular and profitable newsletters

have in common that make them work.



You can apply them right now when you create yours.



1. They're short.



Making it a quick read maintains the interest of busy

people.



2. They hold to a consistent format.



Keeping your structure constant gives people a sense of

security and confidence. If you are going to change

something you need to let your readers know--or they'll let

you know how they feel about it.



3. They have links.



Providing links to longer length articles or websites gives

your audience the choice to read more detailed material on a

topic of particular interest quickly.



4. They draw you to their website.



Giving a teaser for something new, free, or exciting to

purchase--that readers can only get from your website--makes

them eager to visit.



5. They provide useful information.



Imparting knowledge positions you to become a valued

resource for your readers who then look forward to learning

from you.



6. They highlight the success of others.



Giving your readers the opportunity to hear about people

like yourself who are succeeding makes them feel like they

can succeed as well. Generate examples that show how

clients, friends, or customers have used your techniques

and show your readers how they can do the same.



7. They cross promote.



Offering to cross promote with anyone you choose opens

opportunities for more subscribers or to sell your services

and products. Create an alliance with other e-zine

publishers who have a similar target audience for promoting

each other's e-zine or newsletter.



8. They offer products, services, or classes.



Suggesting new things to potential clients or customers

allows you to continue and deepen their relationship with

you. They can expand their knowledge by buying your books,

products, or by using your services. You make more money so

you can enlarge your product lines, business or take more

time off.



HOT TIP! Archive your newsletters by succinct titles on your

website so your readers and reporters can access them.



Well-written newsletters are essentially tip sheets that a

reporter can excerpt for information or quotes. If the title

of your newsletter isn't enticing and descriptive of the

content, create a one-line teaser so a reporter scanning

your site will be able to open the link based on a hint of

the information. I recommend putting a disclaimer that

states anyone who uses your content must credit you with all

of your contact information.



Write and promote your newsletter.



For an all around education about e-zine publishing check

out:



> http://Ezine-z.com



> http://EZineUniversity.com



Promote your e-zine on these sites:



> http://ezine-universe.com/search/getlisted.html



> http://www.freezineweb.com/addyourezine.html



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Copyright (c) 2002-2005 Susan Harrow, All Rights Reserved.



Susan Harrow is a top media coach, marketing strategist and

author of *Sell Yourself Without Selling Your Soul*

(HarperCollins), *The Ultimate Guide to Getting Booked on

Oprah*, and *How You Can Get a 6- Figure Book Advance.* Her

clients include Fortune 500 CEOs, millionaires, best-selling

authors and successful entrepreneurs who have appeared on

Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,

People, O, NY Times, Wall Street Journal, and Inc